Rihanna & MAC Cosmetics Collaboration Announced!

Sunday, 24 February 2013

This week Rihanna announced  in a WWD interview she will be teaming up with MAC Cosmetics to create four colour collections that will be released throughout 2013.


Rihanna for MAC Cosmetics

The collection is named RiRi [hearts] MAC and features beautiful rose gold packaging with Rihanna's logo and handwriting.

The first product to launch in May along with her world tour will be a lipstick called RiRi Woo, a play on words for one of the brands iconic red lipsticks and Rihanna’s favourite Ruby Woo.

This collaboration is particularly exciting as MAC usually only create one collection with their chosen star.  Rihanna has been described as a ‘creative director’ rather than a collaborator.
John Demsey,  president of MAC’s parent company Estée Lauder said
“We always say that MAC likes to go on a date but doesn’t really want to go into a relationship.
"But this relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.”

The signature item RiRi Woo will feature all four collections. The summer collection also includes two additional lipsticks, a Lustre Drops shade and a powder blush duo. In Fall another 16 items will be released including four lipsticks, a Lipglass version of RiRi Woo, two eye shadow palettes and false lashes. Just in time for Christmas there will be another 10 items, including nail polish, a makeup bag and additional lipsticks.
John Demsey added 
"These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special makeup packaging and flavor. This is really the convergence of pop culture, fast fashion, and iconic style and makeup."
                                                                            
It seems like nothing can stop Rihanna this month as she also unveiled her 120 piece fashion collection with River Island at London fashion Week. Rihanna added
"Being creative is something that I love, so I can put that into different outlets.” 

This collection is going to be one of the most popular MAC has ever done! I’m super excited for RiRi Woo and hope I’m lucky enough to get my hands on it in May!

I will keep you guys updated when details of other products are announced.

Are you excited for this collection?

Let me know in the comments section below!

XOXO

No comments:

Post a Comment

LinkWithin

Related Posts Plugin for WordPress, Blogger...