UPDATED- MAC Announces Rihanna As Viva Glam Spokesperson for 2014

Tuesday, 5 November 2013

"We really worked to make this one of a kind for Viva Glam, right down to the packaging, which has never been done! So shout out to MAC Cosmetics and Viva Glam for going all the way with this! " - Rihanna
MAC's Viva Glam campaign for 2014 will be fronted by none other than Rihanna. Viva Glam raises awareness and funds to those affected by HIV and AIDS.
It comes as no surprise to me that Rihanna was chosen by the company. After three sell out collections with Rihanna it makes sense that they have named her spokesperson for 2014.

I've really enjoyed all three of Rihanna's collections with MAC this year and I'm very much looking forward to the fourth debuting soon, however I can't help but feel a little disappointed that they didn't choose someone else. Someone unexpected.

Today, MAC have released the promotional images of the lipstick and lip glass we can expect in January, and yes you guessed it...it's a red shade!

To be fair to MAC and Rihanna, the red shade does look slightly different to RiRi Woo which I'm sure a lot of you are tired of hearing about. The Viva Glam lipstick appears to have more of a creamy satin finish which is unlike any of the lipsticks Rihanna has done. The lip glass looks much more interesting with what looks like a frost finish with a gold lustre that has hints of purple to it.

This collection also has sleek and slightly metallic red packaging which is a first for the Viva Glam campaign, and is expected to release in January next year.

What do you think about this new Viva Glam collection?

Who would be your choice to front the campaign?

Let me know in the comments!

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